ADMIRE Milwaukee
Website DesignADMIRE Milwaukee is an advocacy group working to improve mental health services in the greater Milwaukee area. They primarily aim to support family members whose loved ones have a serious mental illness.
I was tasked with designing a new website for ADMIRE. Our goals were to encourage site visitors to join ADMIRE, promote mental health and advocacy resources, and improve overall site navigation for a friendly and intuitive user experience.
I also saw this website as a great opportunity to strengthen ADMIRE’s brand identity. Working from one logo, I was able to pull elements from this asset to create harmony between their brand, website, and socials.
I utilized Webflow for this project for its customization and CMS capabilities. The end product is a 15 page website with two mega menus, a live CMS search function, and nearly 100 CMS items - fully formatted for both desktop and mobile.
This website is fully conformant with WCAG 2.2 level AA. I regularly audited the website throughout the design process to ensure it meets these guidelines. An accessibility statement is available in the footer for more info, as well as for users to submit feedback about their experience.
View the live site at admiremke.org!
I was tasked with designing a new website for ADMIRE. Our goals were to encourage site visitors to join ADMIRE, promote mental health and advocacy resources, and improve overall site navigation for a friendly and intuitive user experience.
I also saw this website as a great opportunity to strengthen ADMIRE’s brand identity. Working from one logo, I was able to pull elements from this asset to create harmony between their brand, website, and socials.
I utilized Webflow for this project for its customization and CMS capabilities. The end product is a 15 page website with two mega menus, a live CMS search function, and nearly 100 CMS items - fully formatted for both desktop and mobile.
This website is fully conformant with WCAG 2.2 level AA. I regularly audited the website throughout the design process to ensure it meets these guidelines. An accessibility statement is available in the footer for more info, as well as for users to submit feedback about their experience.
View the live site at admiremke.org!
Mega Menu
Four columns of easily accessible resources, organized by location. These are featured links most relevant to ADMIRE’s work; they are also included in on the full resources page.
Live CMS Search
A fully searchable list of over 50 resources for mental health and substance use. Users can filter by type, location, and/or keywords.
It was imperative to make our site resources easy for users to navigate. When dealing with mental health crises, families are looking for help under a great deal of stress. This search was created to alleviate some of that stress by making it easier to find help that is relevant to the user’s situation.
Crisis Page
While ADMIRE is not a hotline, we wanted to share specific steps the group recommends when dealing with crisis teams in the greater Milwaukee area. Two columns were created with suggestions on how to navigate the specific crisis type.
Personas
I believe personas are more complex than they are often created to be. Rather than creating rigid personas based strictly on demographics, I was inspired by this article to create personas that more accurately represent what goals need to be achieved for this website.
I collaborated with ADMIRE’s team to create 10 personas based on common needs expressed in ADMIRE support meetings, most of which are from family members looking to find help for their loved ones struggling with serious mental illness.
I referenced this contstantly throughout the design process as a guide for page creation, page layout, and copywriting.
User Flow
This was created in tandem with the personas listed above. Mental health advocacy and support is a heavy subject with serious subject matter. I wanted to create a user flow that was friendly, easy to navigate, and allowed for users to easily access the information they need.
Discover the Domes
Print Design, IllustrationThe Mitchell Park Domes is a horticultural conservatory located in Milwaukee, Wisconsin.
While interning at the Friends of the Domes organization, which manages the on-site children's education center, I was tasked with developing an engaging and educational horticulture activity for kids aged 12 and up to enjoy during their visits.
We decided to create an educational board game called Discover The Domes, where players aim to collect valuable plants with the goal of planting them in the conservatory. Deliverables included 30 full-color plant cards and 10 full-color resource cards. The plant cards were all based on actual plants you can find each of the three domes.
I was solely responsible for the design and illustration of this project, which involved extensive research and numerous rounds of revision. Despite the challenges of working alone, I feel this project helped me develop skills in print design and scientific illustration.
We decided to create an educational board game called Discover The Domes, where players aim to collect valuable plants with the goal of planting them in the conservatory. Deliverables included 30 full-color plant cards and 10 full-color resource cards. The plant cards were all based on actual plants you can find each of the three domes.
I was solely responsible for the design and illustration of this project, which involved extensive research and numerous rounds of revision. Despite the challenges of working alone, I feel this project helped me develop skills in print design and scientific illustration.
Golden Age Cinemas Rebrand
Visual IdentityGolden Age Cinemas is a drive-in movie theater located in McHenry, Illinois. The theater was in need of a rebrand, so I aimed to modernize its visual identity by marketing it towards a younger demographic
all while preserving visual motifs of the mid-century aesthetic.
Posters
Print DesignA selection of posters I’ve worked on over the years, ranging from digital to screen printed work.
Sabrosa Magazine
Print DesignSabrosa Magazine is a publication created to celebrate Mexican-American food and culture. I was responsible for design and illustration, photography is from Unsplash.
